European Holiday Home Association
Founded by some of the big holiday home rental companies in Europe, the European Holiday Home Association represents different cultures and holiday traditions. It was therefore essential that the logo for the association did not visualize a specific holiday situation or specific kind of holiday home, but in a more general term showed ‘holiday’ and ‘home’.
I get a big kick out of reducing ideas to the most essential and in this case following the Bauhaus tradition, I ended up minimizing the shapes to the three basic forms: the circle, the triangle, and the square. Viewed separately, the shapes show no particular resemblance to holiday homes, yet put together in a very simple composition; they suddenly turn into a sun (symbolizing holiday) and a house.