The logo ‘Voksevaerk’ in Los Logos 5: Compass
“Peter Graabæk’s logo for Copenhagen Natureschools encourages future students and their parents to find their own branch of learning and education.
A perfekt replica of itself on increasingly smaller scales, the logo mimics the structures and geometry of the natural world. Strict and strictly governed, yet organic and playful at the same time, the fractal-like pattern allows the logo to invade its surroundings, endlessly growing and replicating itself.
Like a benign version of the ancient Greek Hydra, each continuation opens up three new branches and thus a new path. In doing so, the logo reflects the wealth of ramifications and new opportunities present in nature, school, and our lives“.
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